Premier League shirts row – fickle fashions of sponsorship

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Former Arsenal and England captain Tony Adams spoke to Radio 4’s Today programme on Thursday about the prevalence of gambling companies sponsoring football teams.

Asked whether he thought such sponsorship should stop, he said: “Yes utterly. I think it’s day. Like the alcohol sponsorship of the past.”

But actually, there is nothing to stop alcohol companies sponsoring football teams in the English Premier League – it is down to the clubs to select their sponsors.

The Football Association has intricate rules introduced in 2000 about how and where sponsorship may appear on football kit.

The regulations prohibit the display of “any distasteful, threatening, abusive, indecent, insulting, discriminatory or otherwise ethically or morally offensive message, or any political message”.

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